Dont monkey around with fonts - Emphasis

Dont monkey around with fonts Dont monkey around with fonts According to childrens literacy website Reading Rockets, when kids start to read, they like to mirror the writing they see around them. So, if they see you writing a list, they may well write one too. If youre writing in your diary, theyll probably have a pretend one too. Most parents will help their children get better at writing by practising forming letters with a variety of mediums: paper, sand, snow or even in the air. Its also good to read things which just happen to be around and might well catch the eye like cereal packets, for instance. So, how confusing is the font for Kelloggs Adopt a Monkey campaign? As a marketing idea the Adopt a Monkey campaign is a cracker. It ticks all the boxes: cuddly animals, conservation and charity. But who designed the font? With capitals D, N, H, P and G slung with gay abandon in the middle of words on both the Kelloggs and Born Free sites, theyre making reading and writing just that bit harder for a major part of its target audience. Do you baulk at, KeePiNG WiLDlife in tHe WiLD, or BorN Free, or is it just me? Do you feel this curious choice of script is designed to make a younger audience feel at ease because these are the kinds of mistakes kids make when theyre learning to write? In that case we could soon be going down the crumpled paper, smudge-infested route. Perhaps with the odd dribble or bogey on: thats common in kids efforts too. So: Adopt a Monkey great idea, guys. But rein in those designers or youre only making an already complicated system even more difficult for those just starting out.